The refillable lipstick is conceived as an innovative proposal that combines the need of a make-up accessory of luxury and design with an eco-friendly solution with quick advantages in terms of consuming. The packaging of a lipstick is a precious aesthetic shell which assures the Brand’s identification and dresses a functional inner with indispensable protective features.
How to maintain these two fundamental functions choosing a solution in favor of the environmental sustainability and the new guidelines of the market in terms of eco-design?
The mechanism containing the bullet can be replaced in a single gesture renewing the make-up accessory. The consumer gains a refill system that suits her taste and responds to a vision of make-up increasingly green and sustainable.