Customize your glass bottle. Which solution is the most effective?
The successful key of each new project is the choice of technologies to customize the packaging. Its decoration not only identifies the Brand but above all it creates an emotional expectation in the final consumer.Brands base the concept of their briefs on this winning principle.
Find out here below the case history of an Italian brand.
We have a small and passionate Niche-perfumery company. Behind us, a ten-year history spent creating unique olfactive emotions, inspired by our territory and traditions.
Our Nose has conceived a new fragrance, refined and decisive, which we want to launch in a packaging that reflects our personality. A clear identity, expressed with a luxurious and sophisticated decoration. The shades of colors together with the handcrafted details shall enhance the quality of the product.
Our line of fragrances includes glass bottles in 2 sizes, in a square shape and with various grooves, which evoke the recesses of a precious niche.
We are looking for a successful idea to customize our glass in small batches, with the possibility to change the decoration easily according to the restyling of the lines and to avoid to produce expensive clichés o huge equipment for large volumes.
The graphic of the decoration studied in line with the new fragrance is intense and three-dimensional. The colors are as vivid as the olfactive notes.
Our need is that the bottle will be an expression of this complexity; it must be decorated entirely and unalterably, so that both use and handling won’t compromise its elegance during the time.
The three-dimensionality of the decoration must be guaranteed over the entire surface, up to the neck of the bottle.
For these reasons, we need a targeted study , with dedicated quantities and short timescales, since the artisanal trend and the customization of the pack must follow the rules of the Niche market.
Examples of wrapping packaging customization
The technology of SUBLIMATION is therefore our winning choice for the personalization of our product.
The SUBLIMATION process consists in the transfer by heating of a printed image from a specific support to a surface that can be decorated. It is the best technology to personalize an object with a wrapping decoration, making it unique. For more information, read our insight: “Sublimation: Customized decorations.”
FIND OUT WHICH INFORMATION YOU NEED TO KNOW TO SUBLIMATE YOUR PACKAGING